Global Journal of Emerging Trends in e-Business, Marketing and Consumer Psychology
ISSN/ESSN
2311-3170
Publications
(All Publications)
Results 1-1 of 1
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2015 | How do different people evaluate mobile applications? A study on demographic characteristics and utilitarian mobile applications | Li, Chi Hon ; Dr. CUI Xiling, Celine ; Dr. SHEN Na, Nell | Peer Reviewed Journal Article |