Journal of Financial Services Marketing
ISSN/ESSN
1363-0539
Publications
(All Publications)
Results 1-3 of 3
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2014 | Consumer rationality/irrationality and financial literacy in the credit card market: Implications from an integrative review | Dr. SHEN Na, Nell | Peer Reviewed Journal Article |
| 2 | 2012 | How does customer motivational orientation affect satisfaction? | Dr. CHEUNG Fung Yi, Millissa ; To, W. M. | Peer Reviewed Journal Article |
| 3 | 2018 | Perceived risk and the interplay of expert endorsement, corporate image and investment knowledge in mutual fund advertising | Dr. TONG Suk Chong, Crispy | Peer Reviewed Journal Article |