Journal of Financial Services Marketing
ISSN/ESSN
1363-0539
Publications
(All Publications)
Results 1-1 of 1
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2018 | Perceived risk and the interplay of expert endorsement, corporate image and investment knowledge in mutual fund advertising | Dr. TONG Suk Chong, Crispy | Peer Reviewed Journal Article |