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Title | Principal Investigator | Co-investigator(s) | Funding Year |
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Does corporate sociopolitical activism oriented market exits benefit corporate brand equity and firm profitability: Evidence from corporate exodus from Russia amidst the 2022 Russo-Ukrainian War = 以企業社會政治行動主義為導向的市場退出是否有益於品牌資產與企業盈利能力: 以2022年俄烏戰爭期間俄羅斯企業外流為背景的實驗研究 | Dr. ZHANG Xiao, Grace | 2023-2024 | |
Hong Kong Journalists' Oral History | Prof. LEUNG Tin Wai | 2015 | |
Reviewing digital technology-driven marketing communications and future research directions: A cross-disciplinary dialogue between academics and practitioners = 數碼營銷傳播的回顧及未來研究方向: 學界與業界的跨學科對談 | Dr. TONG Suk Chong, Crispy | 2023-2024 | |
Revisiting public relations functions and values in the digital era = 探討數碼年代公共關係的功能和價值 | Dr. TONG Suk Chong, Crispy | 2016-2017 | |
Ving Tsun -- Martial arts in artificial intelligence = 詠春的虛擬境界 | Dr. LEE Ka Man, Kaman |