It’s engaging! uses and gratifications of Chinese youths on advergames

Author(s)
Date Issued
2016
Conference
Citation
Lee, P. Y., & Lau, K. W. (2016 Jul 1). It’s engaging! uses and gratifications of Chinese youths on advergames. ICORIA 2016, Ljubljana, Slovenia.
URI
Type
Conference Paper
Availability at HKSYU Library
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