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Entrepreneurship in the food and catering industry: A case study of Maxim's group
Author(s)
Date Issued
2015
Publisher
London: Routledge
ISBN
9780415743235
9781315765693
Citation
In Yu, F. L. & Yan, H. D. (Eds.). Handbook of East Asian entrepreneurship, (pp. 414-426). London: Routledge, 2015.
Type
Book Chapter
Abstract
Few can dispute that Hong Kong Maxim's Group is the largest food and beverage corporation and restaurant chain in Hong Kong. According to its official webpage (https://www.w3.org/1999/xlink"xlink:href="https://www.maxims.com.hk/en/about/cat_01_a.asp">www.maxims.com.hk/en/about/cat_01_a.asp), it now “operates over 810 outlets in Hong Kong and China”, offering such a wide array of services and products that few can stay unimpressed. This includes a chain of Chinese, Asian and European restaurants, fast food outlets, bakeries and cafés, Japanese restaurants that offer sushi and donburi as well as Starbucks. Moreover, it also operates air catering services at 11 cities in China (including Beijing and Shanghai) with Chinese partners in addition to its partnership with the Hong Kong Hospital Authority to provide food services to in-patients of the New Territories West Cluster and the Queen Elizabeth Hospital. At the same time, it is also the caterer for over 60 institutions and local schools in Hong Kong, while providing special catering services for special events (such as the International Exposition and opening ceremony for the Hong Kong International Airport). Furthermore, its presence in the Chinese festive products market should not be overlooked—the moon cakes (for the Mid-Autumn Festival), dumplings (for the Dragon Boat Festival), Chinese sausages, and Chinese puddings (for the Chinese New Year), as well as the wedding cakes it produces, are particularly popular, even on the Mainland.
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