Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs

Prof. LAU Kung Wong, Nick; Lee, Pui Yuen

Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs

Author(s)

Prof. LAU Kung Wong, Nick

Lee, Pui Yuen

Date Issued

2016

Conference

ICORIA 2016

Citation

Lau, K. W., & Lee, P. Y. (2016 Jul 1). Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs. ICORIA-2016, Ljubljana, Slovenia.

URI

http://hdl.handle.net/20.500.11861/9996

Type

Conference Paper

Options

Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs

Availability at HKSYU Library