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Distrust in organization-client relationships in the social media era
Author(s)
Date Issued
2020
ISSN
2327-9176
2327-798X
Citation
Change Management: An International Journal, 2020, vol. 20(1), pp. 1-16
Type
Peer Reviewed Journal Article
Abstract
The study of advertising professionals’ roles on building organization-client relationship has received little focused attention in prior research especially in the social media advertising era. This article looks at the change of organization-client relationship in the social media era from advertising professionals’ perspectives. The findings identified a “change” of organization-client relationship in this digital era. This study may not be able to describe the pros and cons of adopting social media advertising; however, it was clear that this perceived misconception on the part of the clients contributed to a degree of distrust in organization-client relationships.
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