Digital media shape digital advertising creatives? a discussion on social media and creatives

Author(s)
Date Issued
2013
Conference
Citation
Lee, P. Y., & Lau, K. W. (2013). Digital media shape digital advertising creatives? a discussion on social media and creatives. American Academy of Advertising (AAA) International Conference 2013.
URI
Type
Conference Paper
Availability at HKSYU Library
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