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The application of big data analytics in business world
Author(s)
Date Issued
2016
ISBN
9789881404763
ISSN
2078-0958
2078-0966
Citation
Proceedings of the International MultiConference of Engineers and Computer Scientists, 2016, vol. II.
Type
Conference Paper
Abstract
There are huge amounts of data produced and accumulated in the business world. Current computer techniques have made it possible to store, process and analyze the big data. Business firms and other organizations are interested in discovering new business insight through Big Data Analytics (BDA) to increase business performance. This paper will discuss the application of BDA in various business situations and possible challenges.
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