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Investigating the impact of platform attributes on purchase intention in the online shopping context
Author(s)
Date Issued
2025
ISBN
9789887104704
Citation
In Law, M. (Ed.). (2025). E-business unplugged: Enhancing interactive online experiences with live streaming and social media (pp. 146-161). Hong Kong: Hong Kong Shue Yan University; Dr. Francis Cheung Business Analytics Research Centre.
Type
Book Chapter
Abstract
Given the rapid expansion of online shopping, businesses have had to comprehend the factors that impact consumers' intention to make purchases. This study aims to examine the influence of the various attributes of online platforms, such as interface quality, product quality, service quality, platform securit, and platform reputation, on consumer perceptions. Specifically, this work focuses on information satisfaction and relational benefit and how these perceptions subsequently affect purchase intention. An online survey was cnducted by gathering responses from 192 indivduals who had previously made purchases on JD.com in China. The collected data were analtsed using partial least squares structural equation modelling to assess the measurement model and test the research hypotheses. By investigating these relationships, this research not only enhances our understanding of consumer behaviour in online shopping but also provides valuable insights for businesses to improve their online platforms.
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