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Temples and the religious economy
Date Issued
2005
ISBN
9004145974
ISSN
1556-3723
Citation
Interdisciplinary Journal of Research on Religion, 2005, vol. 1, pp. 1-27.
Type
Peer Reviewed Journal Article
Abstract
Temples in China participate in the competition for believers and are active players in the religious economy. The managers of the most successful new temples engage in strategic decision making about marketing, promotion, innovation, and public activities to increase the visibility and appeal of their temples. We illustrate with examples and data from our studies of eight new temples to the deity Wong Tai Sin (Huang Daxian) in Guangdong and Zhejiang between the late 1980s and 2004.
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