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E-loyalty to online auction websites: A stimulus-organism-response model
Author(s)
Date Issued
2013
Publisher
Pacific Asia Conference on Information Systems
Citation
Cui, Xiling & Lai, Vincent S. (2013). E-loyalty to online auction websites: A stimulus-organism-response model. In Lee, Jae-Nam, Mao, Ji-Ye & Thong, James (Eds.). Proceedings - Pacific Asia conference on information systems, PACIS 2013. 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island. Pacific Asia Conference on Information Systems.
Type
Conference Paper
Abstract
Research on online auctions has attracted much attention from both practitioners and academicians. This paper aims to apply stimulus-organism-response (S-O-R) paradigm to construct the model of eloyalty of online auction websites. Technology effectiveness, network effect, and product diversity are determinants proposed to influence customers’ brand perceptions, which in turn, affect e-loyalty. Empirical analysis shows that e-loyalty to an online auction website is significantly influenced by the factors proposed.
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