Options
Forbearance in the Chinese business setting
Author(s)
Date Issued
2018
Journal
ISSN
1049-6483
1528-6967
Citation
Journal of Euromarketing, 2018, vol. 27(3-4), pp. 153-168.
Type
Peer Reviewed Journal Article
Abstract
This paper aims to conceptualize Ren in the Chinese context, which is also named
as forbearance in the Western world. As the literature review on Ren is definitely different
from forbearance in the Western, business managers and practitioners need to pay more attention to the delivery of the service and doing business in the Chinese organization. This study explores the significance of Ren and categorizes Ren into seven dimensions, which serves to gauge the difference between Ren with Western forbearance. After business implications are discussed, limitations are introduced, and suggestions for future research are made
Loading...
Availability at HKSYU Library
