How do advertising agencies response to the rise of social media

Author(s)
Date Issued
2012
Conference
Citation
Lee, P. Y., & Lau, K. W. (6-8 Jul 2012). How do advertising agencies response to the rise of social media. 12th International Conference on Knowledge, Culture and Change in Organization, University Center Chicago, Chicago, USA.
URI
Type
Conference Paper
Availability at HKSYU Library
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