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Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to children
Author(s)
Date Issued
2014
Conference
Citation
Lee, P. Y., & Lau, K. W. (2014 Jun 28). Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to children. ICORIA 2014, Amsterdam.
Type
Conference Paper
Abstract
Children’s experiences with and concerns about the use of digital games for
delivering health messages were explored. Twelve Hong Kong children aged 9 to
12 were exposed to digital games designed to communicate health messages and
then interviewed. They stated that they found digital games interesting and
entertaining even when communicating serious messages, including anti-drug
abuse messages. They mentioned character design and audio effects as
important components for gaining their attention. They preferred games with
fighting and adventuring components. These results suggest that it is important to
focus on the positive side of gaming, promoting children’s health issues and
healthy behavior.
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