“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platform

Prof. LAU Kung Wong, Nick; Lee, Pui Yuen

“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platform

Author(s)

Prof. LAU Kung Wong, Nick

Lee, Pui Yuen

Date Issued

2017

Conference

ICORIA 2017

Citation

Lau, K. W., & Lee, P. Y. (2017 Jul 1). “Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platform. ICORIA 2017, Ghent, Belgium.

URI

http://hdl.handle.net/20.500.11861/9994

Type

Conference Paper

Options

“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platform

Availability at HKSYU Library