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The role of AI in co-design and production process in the design Industry: A prompt investigation in the creative industry
Author(s)
Date Issued
2024
Publisher
Innovation Forever Publishing Group Limited
Journal
ISSN
2957-7942
Citation
Modern Intelligent Times, 2024, vol. 2(2)
Type
Peer Reviewed Journal Article
Abstract
Objective: The use of human-AI collaboration in facilitating design production is possible. The design industry needs to transform in the context of the design planning, creative and production processes with this technological change, it is important for design organizations to efficiently optimize their design and production process through the collaboration of these technologies. To understand the actual adoption, collaboration, and acceptance of applying AI into professional design practices, this research aims to explore the acceptance of some pioneering design companies, their experience, and their identified roles of AI in their routine.
Methods: This paper presents the analysis of theoretical aspects and discusses the potential human-AI collaboration in the design industry, a set of in-depth interviews is applied to collect data from selected design organizations in Hong Kong.
Results: The finding indicates that there is a kind of integration of AI into the working process, and the human-AI collaboration is working smoothly at this moment. However, there are still several challenges in such areas as designers’ technical skills and suitable organizational training remaining unclear.
Conclusion: Although this paper is not going to provide readers with any empirical proof for actual implementation and provide readers with solutions, the discussion and exploration of various factors and concerns in this paper are crucial for triggering further related studies in human-AI collaboration.
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