Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communication

Author(s)
Date Issued
2013
Conference
Citation
Lau, K. W., & Lee, P. Y. (2013). Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communication. American Academy of Advertising (AAA) International Conference 2013.
URI
Type
Conference Paper
Availability at HKSYU Library
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