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Decision-making in the Hong Kong bank stock market
Author(s)
Date Issued
2015
Publisher
Istanbul : KSP Journals
ISSN
2148-8347
Citation
Journal of Economics and Political Economy, 2015, vol. 2(4), pp. 481-493.
Description
Open access
This article was published in "Journal of Economics and Political Economy" in Vol. 2, Issue 4, p. 481-493.
This article was published in "Journal of Economics and Political Economy" in Vol. 2, Issue 4, p. 481-493.
Includes bibliographical references.
13 p.
Type
Peer Reviewed Journal Article
Abstract
This paper investigates the decision-making of small investors in the Hong Kong bank stock market.The objective of this study was to search the factors, investing characteristics, and decision-making processes that affect Hong Kong small investors who participate in bank stock market.The results suggest that we can derive the following ascending order of importance of factors:reference group, stock nature, returnsperformance and bank performance. Reference group is the least important factor and bank performance is the most important factor. We used Kendall rank correlation coefficients to measure thedifferent ranking of factorsand are therefore attempting to give advice for financial advisers approaching target customers in Hong Kong.
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T.Y.Hon_JEPE2015v2n4.pdf
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474 KB
Format
Adobe PDF
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(MD5):7729dbf488d885e19be699c0bb204244
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