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論體裁綜合分析觀對商務語篇的解釋力
Author(s)
Date Issued
2010
Publisher
Beijing: Foreign Language Teaching & Research Press
Citation
China’s ESP Research Journal (中 國 ESP 研 究), 2010, 1, 27-36
Type
Peer Reviewed Journal Article
Abstract
體裁理論的三大流派有著各自不同的研究視角和理論框架,綜合加以運用可以對商務語篇進行更有效的描寫和解釋.據此,本文運用體裁綜合分析架構對上市公司年報中主席報告書這一專業商務語篇的宏觀結構進行深入剖析,並闡述該分析框架對中國商務英語教學的啟示.
The present paper attempts to argue that an integrated approach of genre analysis can offer a more comprehensive description and explanation of business discourse. As such, it integrates the representative frameworks of the three traditional schools of genre to analyze the macro structure of Chairman's Statements in corporate annual reports. It concludes by highlighting the pedagogical implications of this integrated approach of genre analysis for China's ESP teaching.
The present paper attempts to argue that an integrated approach of genre analysis can offer a more comprehensive description and explanation of business discourse. As such, it integrates the representative frameworks of the three traditional schools of genre to analyze the macro structure of Chairman's Statements in corporate annual reports. It concludes by highlighting the pedagogical implications of this integrated approach of genre analysis for China's ESP teaching.
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