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From distance shopping to virtual shopping: Using telepresence experience design as a retailing strategy
Author(s)
Date Issued
2011
Publisher
Europia Productions
ISSN
1630-7267
Citation
International Journal of Design Sciences and Technology, 2011, 17(2), 77-90
Type
Peer Reviewed Journal Article
Abstract
The distance shopping system has a long history of development from the traditional mail-order catalogue to the interactive online shopping platform of today. However, developing a new form of distance shopping does not mean digitizing product catalogues or uploading product information
online, retailers and marketers should pay attention to the effective use of virtual technologies, in
particular to enhance consumers’ experiences of telepresence and enjoyment. This paper discusses
the use of virtual reality, in particular telepresense experience, for distance fashion shopping. A pilot
virtual shop is introduced to describe the use of advanced virtual technologies in virtual shopping
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