Conceptualization of Ren orientation and its management and marketing implications

Author(s)
Date Issued
2014
Conference
Citation
Lee, B., Man, T. W. Y., Ennew, C., & Yau, O. H. M. (2014). Conceptualization of Ren orientation and its management and marketing implications. IACMR Conference 2014: Exploring new concepts and theories from Chinese management, Bejing.
URI
Type
Conference Paper
Availability at HKSYU Library
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