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Beauty of Generation Yers: Love and Hate(Social media usage, work attitudes and expectations of Hong Kong Gen Yers)
Author(s)
Date Issued
2018
Type
Conference Paper
Abstract
The cost of hiring Gen Yers can be huge for a Small and Medium Enterprise (SME),
but whether it is value for money to hire is more than usual far beyond the conventional
management or employers can foresee and measure. Understanding Gen Yers is one of
the major concerns of HR managers in Hong Kong today. Since Gen Yers have
different social life and work attitudes, they naturally have both positive and negative
influences on the corporate. This paper enriches the theories and business
implications of managing Gen Yers.
The objective of this survey is to find out the social media usage, work attitudes and
expectations of Gen Yers in Hong Kong. The survey was conducted from May 2014
to May 2016 among university students from different universities in Hong Kong and
it comprises a total of 846 respondents mainly from 17 to 36 years old (Khera and Malik,
2016) who are currently attending university and/or having part-time work experience.
Among those interviewed, 281 were men and 565 were women. In this research, first,
the findings of the research will be shown, followed by the data analysis. Some
recommendations will be suggested for managers, particularly human resource
managers.
Availability at HKSYU Library
