Please use this identifier to cite or link to this item:
http://hdl.handle.net/20.500.11861/9995| Title: | Chinese consumer meanings of product placement in videos on online Tv platform |
| Authors: | Lee, Pui Yuen Prof. LAU Kung Wong, Nick |
| Issue Date: | 2017 |
| Source: | Lee, P. Y., & Lau, K. W. (2017 Jul 1). Chinese consumer meanings of product placement in videos on online Tv platform. ICORIA 2017, Ghent, Belgium. |
| Conference: | ICORIA 2017 |
| Type: | Conference Paper |
| URI: | http://hdl.handle.net/20.500.11861/9995 |
| Appears in Collections: | Applied Data Science - Publication |
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