Linking personality and values: The importance of a culturally relevant personality scale

Abstract

The relationship between personality and values was studied in a Hong Kong Chinese university sample. Personality was assessed by the Sino-American Person Perception Scale which is composed of eight personality dimensions whose items had been culled from both the American and the indigenous Chinese written materials. Values were assessed by Schwartz's Value Survey, which taps ten universal value types. All personality dimensions were related to the value types either alone or in combination, but Openness to Experience was most frequently related. Results were discussed in terms of the usefulness of a culturally relevant personality scale in sketching the relationship between personality and values.