Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/5652
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dc.contributor.authorJiang Qiaoleien_US
dc.contributor.authorProf. LEUNG Wing Chi, Louisen_US
dc.date.accessioned2019-03-07T11:02:46Z-
dc.date.available2019-03-07T11:02:46Z-
dc.date.issued2012-
dc.identifier.citationInternational Communication Gazette, 2012, vol. 74(2), pp. 159-180.en_US
dc.identifier.issn1748-0493-
dc.identifier.issn1748-0485-
dc.identifier.urihttp://hdl.handle.net/20.500.11861/5652-
dc.description.abstractIn recent years, online viewing has become an important way for Chinese audiences to watch foreign TV dramas. This exploratory study investigated the predictive power of lifestyles, gratifications sought, narrative appeal, and demographics on the viewing preference for and frequency of American and Korean TV dramas among a sample of 455 Internet users in urban China. The results show that narrative appeal, viewing habits, and gender were predictors of viewing preference. Lifestyles were significantly linked to gratifications sought. Frequent American TV drama viewers tended to be motivated by learning about American language, culture, and fashion; attracted by the complicated plot; and preferred online viewing. The study supports and expands understanding of the uses and gratifications theory, and argues that viewing foreign TV dramas could be an index of social distinction in urban China. Practical implications for the media industry are discussed.en_US
dc.language.isoenen_US
dc.relation.ispartofInternational Communication Gazetteen_US
dc.titleLifestyles, gratifications sought, and narrative appeal: American and Korean TV drama viewing among Internet users in urban Chinaen_US
dc.typePeer Reviewed Journal Articleen_US
dc.identifier.doi10.1177/1748048511432601-
item.fulltextNo Fulltext-
crisitem.author.deptDepartment of Applied Data Science-
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