Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/5386
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dc.contributor.authorDr. HUNG Chor Kin, Edwarden_US
dc.contributor.authorWong, Steven K. H.en_US
dc.date.accessioned2018-10-30T07:49:24Z-
dc.date.available2018-10-30T07:49:24Z-
dc.date.issued2018-
dc.identifier.citationIn Ho, A. G. (Ed.) (2018). Advances in human factors in communication of design (pp. 116-120). Singapore: Springer.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11861/5386-
dc.description.abstractWith the rise of cashier-less stores in both the East and West, there is a concern about what constitutes the appropriate signs and symbols in cashier-less stores that offer positive shopping experience. This paper is to shed light on this issue with a focus on semiotics especially Peirce’s theory of signs. It investigates the possibility of having a universal set of signs and symbols in cashier-less stores. It concludes that the ten classes of sign by Peirce are the solid foundation for the study, albeit they were developed more than a hundred years ago.en_US
dc.language.isoenen_US
dc.publisherSingapore: Springeren_US
dc.relation.ispartofseriesAdvances in Intelligent Systems and Computing;796-
dc.titleA study of semiotics: An investigation of the use of signs and symbols to provide positive shopping experience in a cashier-less storeen_US
dc.typeConference Paperen_US
dc.relation.conferenceInternational Conference on Applied Human Factors and Ergonomics 2018en_US
dc.identifier.doi10.1007/978-3-319-93888-2_13-
crisitem.author.deptDepartment of Journalism & Communication-
item.fulltextNo Fulltext-
Appears in Collections:Journalism & Communication - Publication
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