Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/5384
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dc.contributor.authorDr. HUNG Chor Kin, Edwarden_US
dc.date.accessioned2018-10-30T07:14:26Z-
dc.date.available2018-10-30T07:14:26Z-
dc.date.issued2018-
dc.identifier.citationIn Ho, A. G. (Ed.) (2018). Advances in human factors in communication of design (pp. 83-87). Singapore: Springer.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11861/5384-
dc.description.abstractWith the spate of new media, new types of advertisements have appeared with some of them giving us a surprise and the others a failure. How should we improve them? How should we design them? Should we use the existing conceptual design theories to design the advertising functions and contents running on these new media? If not, what should we do? What is an alternative? This paper is to introduce a study of domain-dependent design theories providing new media designers a better means to design appropriate advertising functions and contents on new media. It concludes that such a new study offers a new horizon for the design community.en_US
dc.language.isoenen_US
dc.publisherSingapore: Springeren_US
dc.relation.ispartofseriesAdvances in Intelligent Systems and Computing;796-
dc.titleAn exploration of domain-dependent design theories for the designing of advertising functions and contents on new mediaen_US
dc.typeConference Paperen_US
dc.relation.conferenceInternational Conference on Applied Human Factors and Ergonomics 2018en_US
dc.identifier.doi10.1007/978-3-319-93888-2-
item.fulltextNo Fulltext-
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