Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/4414
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dc.contributor.authorProf. HU Yao Suen_US
dc.contributor.authorPierre Berthon-
dc.date.accessioned2017-09-01T06:39:37Z-
dc.date.available2017-09-01T06:39:37Z-
dc.date.issued1995-
dc.identifier.isbn1897866968-
dc.identifier.urihttp://hdl.handle.net/20.500.11861/4414-
dc.description14 pagesen_US
dc.descriptionCall no.: O 658.04 HU 1995-
dc.description.abstractThe Chinese general Sun Tzu stands as a leviathan in the annals of military thought. However, what is possibly less well recognised by Western managers is that the ideas contained within the treatise Sun Tzu Ping Fa have and continue to shape business thinking in the East to a profound degree. In this article we discuss the problems of authorship of the treatise and provide an overview of Sun Tzu's philosophy. The philosophy is then related to Western military thinking and parallels are drawn with contemporary perspectives on strategic management. Finally, the problems of interpreting and applying ancient texts to contemporary management are discussed.en_US
dc.language.isoenen_US
dc.publisherOxon: Henley Management Collegeen_US
dc.relation.ispartofseriesWorking Paper Series;HWP 9517-
dc.titleSun Tzu Ping Fa and its relevance to contemporary management: An introductionen_US
dc.typeWorking Paperen_US
item.fulltextWith Fulltext-
crisitem.author.deptUniversity Management-
Appears in Collections:University Management - Publication
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