Please use this identifier to cite or link to this item:
http://hdl.handle.net/20.500.11861/1567| Title: | 起死回生 : 早期《明報》營銷策略的研究 = Revival : a study of Ming Pao marketing strategy in the early stage |
| Other Titles: | 早期《明報》營銷策略的研究. Revival : study of Ming Pao marketing strategy in the early stage. Qi si hui sheng : zao qi "Ming bao" ying xiao ce lü de yan jiu. |
| Authors: | 黃珮琳 |
| Issue Date: | 2012 |
| Description: | Thesis (B.A.) -- Hong Kong Shue Yan University, 2012. Includes bibliographical references (leaf 35). 38 leaves |
| Type: | Thesis |
| URI: | http://hdl.handle.net/20.500.11861/1567 |
| Appears in Collections: | Journalism & Communication - Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 91022311.pdf | 7.88 MB | Adobe PDF |  View/Open |
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