Balancing wellbeing and responsibility: CSR’s role in mitigating burnout in hospitality under UN-SDGs

Abstract

This study investigates the effect of Corporate Social Responsibility (CSR) on burnout among employees in China’s hospitality industry, highlighting wellness as an essential driver of success and its correlation to the United Nations Sustainable Development Goals. It looks at CSR’s impact on stress, with employee happiness and resilience acting as mediators, whereas altruism is supposed to act as a moderator. This study collected data from various hospitality organizations across major cities in China over three phases through well-known scales. The findings of structural equation modeling show a negative relationship between CSR and burnout with the mediating effects of happiness and resilience moderated by altruism. The above findings highlight how CSR can reduce worker fatigue while creating a positive work environment within the hospitality sector. This study enriches theoretical knowledge and practical strategies for enhancing employee wellbeing, emphasizing the role of strategic CSR in creating a more sustainable and productive hospitality sector.