Sharing towards cohesive community: The role of social capital in sharing economy

Abstract

Purpose Whilst the majority of academic studies have focused on the for-profit business-to-consumer type of sharing economy, the community-based peer-to-peer sharing economy is under-studied, particularly the role of social capital, which is essential to sharing behaviours. This paper aims to unravel the role of social capital in developing sharing communities, particularly as to how sharing can establish social capital and community building in community-based sharing economy projects.

Design/methodology/approach This paper adopted a case study approach by selecting a local project in Hong Kong, which aims at achieving sharing community. A total of 10 in-depth interviews of major stakeholders were conducted, including founders, active and inactive members to explore how social capital is developed and its impacts on sharing community.

Findings The research finding showed that social capital plays an important role in structural dimensions, on social ties building, cognitive and relational dimension facilitates and motivates sharing behaviour and trust, which are essential in building up a sharing community and in developing a sharing economy in Hong Kong.

Originality/value This paper contributes to the current theoretical and empirical discussion that supplements the current study of the community-based sharing economy, from the perspective of social capital, in exploring how a sharing community can be developed.