Dr. ZHANG Xiao, Grace
Position
Assistant Professor
Name
Dr. ZHANG Xiao, Grace
Chinese Name
張曉博士
Main Affiliation
Personal Site
Email
ORCID
Scopus Author ID
Research Interests
Marketing communication
Cross-regional media consumption
Media effects and health communication
Cross-regional media consumption
Media effects and health communication
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Status
staff
Results 1-2 of 2
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2021 | Gaining customer satisfaction through sustainable supplier development: The role of firm reputation and marketing communication | Fan, Di ; Xiao, Chengyong ; Dr. ZHANG Xiao, Grace ; Guo, Yujuan | Peer Reviewed Journal Article |
| 2 | 2020 | Social media–based customer service and firm reputation | Guo, Yujuan ; Fan, Di ; Dr. ZHANG Xiao, Grace | Peer Reviewed Journal Article |
Projects
(Principal Investigator)
Results 1-1 of 1