Dr. ZHANG Xiao, Grace
Position
Assistant Professor
Advertising Stream Leader
Advertising Stream Leader
Name
Dr. ZHANG Xiao, Grace
Chinese Name
張曉博士
Main Affiliation
Personal Site
Email
ORCID
Scopus Author ID
Research Interests
Marketing communication
Cross-regional media consumption
Media effects and health communication
Cross-regional media consumption
Media effects and health communication
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Status
staff
Results 1-2 of 2
Issue Date | Title | Author(s) | Type | |
---|---|---|---|---|
1 | 2021 | Transnational media consumption dissonance and ambivalent sexism: How American and Korean television drama consumption shapes Chinese audiences’ gender-role values | Dr. ZHANG Xiao, Grace ; Su, Chris Chao | Peer Reviewed Journal Article |
2 | 2019 | Circulating mobile apps in greater China: Examining the cross–regional degree in app markets | Su, Chris Chao ; Dr. ZHANG Xiao, Grace | Peer Reviewed Journal Article |
Projects
(Principal Investigator)
Results 1-1 of 1