Dr. ZHANG Xiao, Grace

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Position
Assistant Professor
Advertising Stream Leader
 
Name
Dr. ZHANG Xiao, Grace
 
Chinese Name
張曉博士
 
Main Affiliation
 
Personal Site
 
Email
 
ORCID
 
Scopus Author ID
 
Research Interests
Marketing communication
Cross-regional media consumption
Media effects and health communication
 
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Status
staff
 

Publications

Refined By:
Author:  張曉博士
Date Issued:  [2020 TO 2024]

Results 1-14 of 14

Issue DateTitleAuthor(s)Type
12024Consequences of exposure to misinformation: Negative emotions and biased risk perceptionLo, Ven-Hwei ; Dr. ZHANG Xiao, Grace ; Lu, Miao Book Chapter
22024Fighting back: Citizen actions to combat misinformationDong, Dong ; Dr. ZHANG Xiao, Grace ; Zeng, Yan Book Chapter
32024Examining the impact of digital information environments, information processing, and presumed influence on behavioral responses to COVID-19 misinformation in AsiaWei, Ran ; Lo, Ven-Hwei ; Dr. ZHANG Xiao, Grace ; Lu, Miao ; Qiu, Jack Linchuan Peer Reviewed Journal Article
42023知識水平、負面情緒與新冠虛假信息的第三人效果:一項來自新加坡的研究張曉博士 ; 魏然 ; 邱林川 Peer Reviewed Journal Article
52023知識水準、負面情緒與新冠虛假資訊的第三人效果: 一項來自新加坡的研究張曉博士 ; 魏然 ; 邱林川 Book Chapter
62023Imaginary Intimacy: Exploring Female K-Pop fans’ continuous usage intention of fan-idol social media apps from the SOR perspectiveZhu, Keyin ; Dr. ZHANG Xiao, Grace ; Fan, Mingming Conference Paper
72023Knowledge, negative emotion and the third-person effect of COVID-19 misinformation: A study in SingaporeDr. ZHANG Xiao, Grace ; Wei, Ran ; Qiu, Jack Conference Paper
82022A comparative study of the impact of digital media environments, information processing and presumed influence on behavioral responses to COVID-19 misinformation in four Asian citiesLo, Ven-Hwei ; Wei, Ran ; Lu, Miao ; Dr. ZHANG Xiao, Grace ; Qiu, Jack Conference Paper
92022A comparative study of COVID-19 misinformation exposure and engagement in four Asian citiesLo, Ven-Hwei ; Dr. ZHANG Xiao, Grace Conference Paper
102021Transnational media consumption dissonance and ambivalent sexism: How American and Korean television drama consumption shapes Chinese audiences’ gender-role valuesDr. ZHANG Xiao, Grace ; Su, Chris Chao Peer Reviewed Journal Article
112021Gaining customer satisfaction through sustainable supplier development: The role of firm reputation and marketing communicationFan, Di ; Xiao, Chengyong ; Dr. ZHANG Xiao, Grace ; Guo, Yujuan Peer Reviewed Journal Article
122021Media genre dissonance and ambivalent sexism: How American and Korean television consumption shapes Chinese audiences’ gender-role valuesDr. ZHANG Xiao, Grace ; Su, Chris Chao Conference Paper
132020Social media–based customer service and firm reputationGuo, Yujuan ; Fan, Di ; Dr. ZHANG Xiao, Grace Peer Reviewed Journal Article
142020Exploring a “sender effects” model of social media effects on body image in Chinese social media contextDr. ZHANG Xiao, Grace ; Chen, Hsuan-Ting ; Lo, Ven-Hwei Conference Paper

Projects
(Principal Investigator)


Results 1-1 of 1

TitlePrincipal InvestigatorFunding Year
Does corporate sociopolitical activism oriented market exits benefit corporate brand equity and firm profitability: Evidence from corporate exodus from Russia amidst the 2022 Russo-Ukrainian War = 以企業社會政治行動主義為導向的市場退出是否有益於品牌資產與企業盈利能力: 以2022年俄烏戰爭期間俄羅斯企業外流為背景的實驗研究Dr. ZHANG Xiao, Grace2023-2024