Dr. ZHANG Xiao, Grace

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Position
Assistant Professor
Advertising Stream Leader
 
Name
Dr. ZHANG Xiao, Grace
 
Chinese Name
張曉博士
 
Main Affiliation
 
Personal Site
 
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Scopus Author ID
 
Research Interests
Marketing communication
Cross-regional media consumption
Media effects and health communication
 
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Status
staff
 

Publications

Refined By:
Date Issued:  [2020 TO 2023]

Results 1-11 of 11

Issue DateTitleAuthor(s)Type
12023知識水平、負面情緒與新冠虛假信息的第三人效果:一項來自新加坡的研究張曉博士 ; 魏然 ; 邱林川 Peer Reviewed Journal Article
22023知識水準、負面情緒與新冠虛假資訊的第三人效果: 一項來自新加坡的研究張曉博士 ; 魏然 ; 邱林川 Book Chapter
32023Imaginary Intimacy: Exploring Female K-Pop fans’ continuous usage intention of fan-idol social media apps from the SOR perspectiveZhu, Keyin ; Dr. ZHANG Xiao, Grace ; Fan, Mingming Conference Paper
42023Knowledge, negative emotion and the third-person effect of COVID-19 misinformation: A study in SingaporeDr. ZHANG Xiao, Grace ; Wei, Ran ; Qiu, Jack Conference Paper
52022A comparative study of the impact of digital media environments, information processing and presumed influence on behavioral responses to COVID-19 misinformation in four Asian citiesLo, Ven-Hwei ; Wei, Ran ; Lu, Miao ; Dr. ZHANG Xiao, Grace ; Qiu, Jack Conference Paper
62022A comparative study of COVID-19 misinformation exposure and engagement in four Asian citiesLo, Ven-Hwei ; Dr. ZHANG Xiao, Grace Conference Paper
72021Transnational media consumption dissonance and ambivalent sexism: How American and Korean television drama consumption shapes Chinese audiences’ gender-role valuesDr. ZHANG Xiao, Grace ; Su, Chris Chao Peer Reviewed Journal Article
82021Gaining customer satisfaction through sustainable supplier development: The role of firm reputation and marketing communicationFan, Di ; Xiao, Chengyong ; Dr. ZHANG Xiao, Grace ; Guo, Yujuan Peer Reviewed Journal Article
92021Media genre dissonance and ambivalent sexism: How American and Korean television consumption shapes Chinese audiences’ gender-role valuesDr. ZHANG Xiao, Grace ; Su, Chris Chao Conference Paper
102020Social media–based customer service and firm reputationGuo, Yujuan ; Fan, Di ; Dr. ZHANG Xiao, Grace Peer Reviewed Journal Article
112020Exploring a “sender effects” model of social media effects on body image in Chinese social media contextDr. ZHANG Xiao, Grace ; Chen, Hsuan-Ting ; Lo, Ven-Hwei Conference Paper

Projects
(Principal Investigator)


Results 1-1 of 1

TitlePrincipal InvestigatorFunding Year
Does corporate sociopolitical activism oriented market exits benefit corporate brand equity and firm profitability: Evidence from corporate exodus from Russia amidst the 2022 Russo-Ukrainian War = 以企業社會政治行動主義為導向的市場退出是否有益於品牌資產與企業盈利能力: 以2022年俄烏戰爭期間俄羅斯企業外流為背景的實驗研究Dr. ZHANG Xiao, Grace2023-2024