Dr. ZHANG Xiao, Grace

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Name Card

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Position
Assistant Professor
Advertising Stream Leader
 
Name
Dr. ZHANG Xiao, Grace
 
Chinese Name
張曉博士
 
Main Affiliation
 
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Research Interests
Marketing communication
Cross-regional media consumption
Media effects and health communication
 
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Status
staff
 

Publications


Refined By:
Author:  Dr. ZHANG Xiao, Grace
Author:  Lo, Ven-Hwei
Date Issued:  2020

Results 1-1 of 1

Issue DateTitleAuthor(s)Type
12020Exploring a “sender effects” model of social media effects on body image in Chinese social media contextDr. ZHANG Xiao, Grace ; Chen, Hsuan-Ting ; Lo, Ven-Hwei Conference Paper

Projects
(Principal Investigator)


Results 1-1 of 1

TitlePrincipal InvestigatorFunding Year
Does corporate sociopolitical activism oriented market exits benefit corporate brand equity and firm profitability: Evidence from corporate exodus from Russia amidst the 2022 Russo-Ukrainian War = 以企業社會政治行動主義為導向的市場退出是否有益於品牌資產與企業盈利能力: 以2022年俄烏戰爭期間俄羅斯企業外流為背景的實驗研究Dr. ZHANG Xiao, Grace2023-2024