Dr. ZHANG Xiao, Grace

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Name Card

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Position
Assistant Professor
Advertising Stream Leader
 
Name
Dr. ZHANG Xiao, Grace
 
Chinese Name
張曉博士
 
Main Affiliation
 
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Scopus Author ID
 
Research Interests
Marketing communication
Cross-regional media consumption
Media effects and health communication
 
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Status
staff
 

Publications

Refined By:
Author:  Dr. ZHANG Xiao, Grace
Author:  Wei, Ran
Author:  Lo, Ven-Hwei

Results 1-5 of 5

Issue DateTitleAuthor(s)Type
12024Examining the impact of digital information environments, information processing, and presumed influence on behavioral responses to COVID-19 misinformation in AsiaWei, Ran ; Lo, Ven-Hwei ; Dr. ZHANG Xiao, Grace ; Lu, Miao ; Qiu, Jack Linchuan Peer Reviewed Journal Article
22024A comparative study of public support for the zero-COVID policy in Beijing, Taipei and Singapore: The role of media attention and perceived social impactWei, Ran ; Lo, Ven-Hwei ; Dr. ZHANG Xiao, Grace ; Dr. GUO Jing ; Yu, Wenting Peer Reviewed Journal Article
32024A comparative study of public support for the zero-COVID policy in Beijing, Taipei and Singapore: The role of media attention and perceived social impactWei, Ran ; Lo, Ven-Hwei ; Dr. ZHANG Xiao, Grace ; Dr. GUO Jing ; Yu, Wenting Conference Paper
42022A comparative study of the impact of digital media environments, information processing and presumed influence on behavioral responses to COVID-19 misinformation in four Asian citiesLo, Ven-Hwei ; Wei, Ran ; Lu, Miao ; Dr. ZHANG Xiao, Grace ; Qiu, Jack Conference Paper
52016Theoretical and methodological patterns of third-person effect research: A comparative thematic analysis of Asia and the worldLo, Ven-Hwei ; Wei, Ran ; Dr. ZHANG Xiao, Grace ; Guo, Lei Peer Reviewed Journal Article

Projects
(Principal Investigator)


Results 1-1 of 1

TitlePrincipal InvestigatorFunding Year
Does corporate sociopolitical activism oriented market exits benefit corporate brand equity and firm profitability: Evidence from corporate exodus from Russia amidst the 2022 Russo-Ukrainian War = 以企業社會政治行動主義為導向的市場退出是否有益於品牌資產與企業盈利能力: 以2022年俄烏戰爭期間俄羅斯企業外流為背景的實驗研究Dr. ZHANG Xiao, Grace2023-2024