New Jersey Journal of Communication
ISSN/ESSN
1545-6870
1545-6889
1545-6889
Publications
(All Publications)
Results 1-1 of 1
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 1999 | The effects of male celebrity voice-over and gender on product brand name recall, comprehension, and purchase intention | Prof. LEUNG Wing Chi, Louis ; Kee, Or Ka | Peer Reviewed Journal Article |