Asian Journal of Communication
ISSN/ESSN
0129-2986
1742-0911
1742-0911
Publications
(All Publications)
Results 1-1 of 1
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 1998 | Factors influencing the adoption of interactive TV in Hong Kong: Implications for advertising | Prof. LEUNG Wing Chi, Louis ; Wei, Ran | Peer Reviewed Journal Article |