Browsing by Investigator Dr. ZHANG Xiao, Grace
Showing results 1 to 1 of 1
| Title | Department | Principal Investigator | Co-investigator(s) | Funding Year |
|---|---|---|---|---|
| Does corporate sociopolitical activism oriented market exits benefit corporate brand equity and firm profitability: Evidence from corporate exodus from Russia amidst the 2022 Russo-Ukrainian War = 以企業社會政治行動主義為導向的市場退出是否有益於品牌資產與企業盈利能力: 以2022年俄烏戰爭期間俄羅斯企業外流為背景的實驗研究 | Department of Journalism & Communication | Dr. ZHANG Xiao, Grace | 2023-2024 |