Browsing by Author Kee, Or Ka
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) | Type |
|---|---|---|---|
| 1999 | The effects of male celebrity voice-over and gender on product brand name recall, comprehension, and purchase intention | Prof. LEUNG Wing Chi, Louis ; Kee, Or Ka | Peer Reviewed Journal Article |