Dr. CUI Xiling, Celine
Position
Associate Professor
Associate Head (External)
Programme Director of MSc in MCP
Associate Head (External)
Programme Director of MSc in MCP
Chinese Name
崔希玲博士
Main Affiliation
Personal Site
Email
Scopus Author ID
Research Interests
Electronic Commerce
Extra-role Knowledge/Information Sharing
IT Enabled Creativity/Innovation
Social Media
Big data
Neuro-IS
Extra-role Knowledge/Information Sharing
IT Enabled Creativity/Innovation
Social Media
Big data
Neuro-IS
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Status
staff
Results 1-6 of 6
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2024 | What drives consumers to buy in live streaming commerce? a systematic literature review | Dr. CUI Xiling, Celine ; Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski | Peer Reviewed Journal Article |
| 2 | 2023 | Assessing streamer attributes: the role of trust in purchase intention for live e-commerce | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 3 | 2022 | A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Peer Reviewed Journal Article |
| 4 | 2022 | Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 5 | 2021 | 香港電商行業發展和網上直播應用:深度訪談調查報告 | 香港樹仁大學企業及社會發展研究中心 ; 羅翠翠 ; Dr. LAM Che Fai, Lubanski ; 伍志豪 ; 崔希玲博士 ; 明匯智庫 | Research Report |
| 6 | 2021 | 香港消費者網上及直播購物調查報告 | 香港樹仁大學企業及社會發展研究中心 ; 明匯智庫 ; 羅翠翠 ; 伍志豪 ; 崔希玲博士 ; Dr. LAM Che Fai, Lubanski | Research Report |
Projects
(Principal Investigator)
Results 1-2 of 2
| Title | Principal Investigator | Funding Year |
|---|---|---|
| Is social media a distraction or an enhancement for organisations? A social media and team creativity model (SMTCM) | Dr. CUI Xiling, Celine | 2016 |
| In-role and extra-role knowledge sharing among information technology professionals: A self-determination perspective | Dr. CUI Xiling, Celine | 2015 |