Dr. NG Chi Ho, Mark
Position
Assistant Professor
Chinese Name
伍志豪
Main Affiliation
Personal Site
Email
Scopus Author ID
Research Interests
Consumer behavior in digital market
Marketing in China
Digital and social media marketing
Chinese values and management
Marketing in China
Digital and social media marketing
Chinese values and management
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Status
staff
Results 1-20 of 29
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2023 | Assessing streamer attributes: the role of trust in purchase intention for live e-commerce | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 2 | 2023 | A dynamic framework for managing negative customer engagement | Dr. NG Chi Ho, Mark | Conference Paper |
| 3 | 2022 | Determinants of smartphone brand switching intention of consumers in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Lin, Kevin Ka-fu | Peer Reviewed Journal Article |
| 4 | 2022 | A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Peer Reviewed Journal Article |
| 5 | 2022 | Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 6 | 2022 | The impact of corporate social responsibility expectations on purchase intention of social enterprise products | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 7 | 2021 | 香港電商行業發展和網上直播應用:深度訪談調查報告 | 香港樹仁大學企業及社會發展研究中心 ; 羅翠翠 ; Dr. LAM Che Fai, Lubanski ; 伍志豪 ; 崔希玲博士 ; 明匯智庫 | Research Report |
| 8 | 2021 | 香港消費者網上及直播購物調查報告 | 香港樹仁大學企業及社會發展研究中心 ; 明匯智庫 ; 羅翠翠 ; 伍志豪 ; 崔希玲博士 ; Dr. LAM Che Fai, Lubanski | Research Report |
| 9 | 2018 | Predicting purchase intention of electric vehicles in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Zhang, Serene | Peer Reviewed Journal Article |
| 10 | 2018 | CSR expectation and social enterprise marketing | Dr. NG Chi Ho, Mark | Conference Paper |
| 11 | 2017 | 書評: 兩岸三地公司法主要詞彙 | 伍志豪 | Book Review |
| 12 | 2017 | Luxury brands and social media in China: New trends and development | Dr. NG Chi Ho, Mark | Book Chapter |
| 13 | 2016 | 香港企業管治 | 伍志豪 ; 龍卓華 | Book |
| 14 | 2016 | An extended online purchase intention model for middle-aged online users | Dr. LAW Chui Chui, Monica ; Kwok, Chi-Wai Ron ; Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 15 | 2016 | Age and gender differences: Understanding mature online users with the online purchase intention model | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 16 | 2016 | Examining factors affecting mobile commerce adoption of Chinese consumers | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 17 | 2016 | Factors influencing the consumer adoption of Facebook: A two-country study of youth markets | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 18 | 2016 | Examining social exchange among Chinese service workers: The mediating effect of trust in organization | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 19 | 2015 | Encouraging green purchase behaviours of Hong Kong consumers | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica | Peer Reviewed Journal Article |
| 20 | 2014 | Consumer motivations to disclose information and participate in commerical activities on Facebook | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
Projects
(Principal Investigator)
Results 1-3 of 3
| Title | Principal Investigator | Funding Year |
|---|---|---|
| Untangling the Complexity of Customer Negative Brand Engagement in the Digital Era = 解構數碼時代中消費者對品牌的負面聯繫 | Dr. NG Chi Ho, Mark | 2020-2021 |
| Gambling problems of Youngsters in Macau 2014 | Dr. NG Chi Ho, Mark | 2014 |
| 油麻地果欄的保育和活化方案研究 -- 原址保留或搬遷兩種情況下的研究方案 | Dr. NG Chi Ho, Mark |