Electronic Commerce Research

ISSN/ESSN
1389-5753
 

Publications
(All Publications)

Refined By:
Author:  Dr. NG Chi Ho, Mark

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Issue DateTitleAuthor(s)Type
12022A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine Peer Reviewed Journal Article