Browsing by Author Dr. TONG Suk Chong, Crispy


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Showing results 11 to 16 of 16 < previous 
Issue DateTitleAuthor(s)Type
2023Revisiting public relations function in the digital era: A study on public relations and marketing practitioners in Hong KongDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
2022Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspectiveDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
2023Storytelling in web 3.0: An exploratory study of international brands using non-fungible tokens (NFTs)Dr. TONG Suk Chong, Crispy ; Dr. TSUI Tung, Keith Conference Paper
2023Strategies to drive interactivity and digital engagement: a practitioners' perspectiveDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
2015市場營銷及公關中文寫作唐淑莊博士 Book
2018數碼公關意見調查結果唐淑莊博士 ; 陳芳怡 ; 彭芷晴 Research Report