Browsing by Author Dr. TONG Suk Chong, Crispy


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Issue DateTitleAuthor(s)Type
2018Perceived risk and the interplay of expert endorsement, corporate image and investment knowledge in mutual fund advertisingDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
2018The practices of market-oriented relations in Hong Kong in the digital eraDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Presentation
2022Public relations practice in the digital era: Trust and commitment in the interplay of interactivity effects and online relational strategiesDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
2023Revisiting public relations function in the digital era: A study on public relations and marketing practitioners in Hong KongDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
2022Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspectiveDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
2023Storytelling in web 3.0: An exploratory study of international brands using non-fungible tokens (NFTs)Dr. TONG Suk Chong, Crispy ; Dr. TSUI Tung, Keith Conference Paper
2023Strategies to drive interactivity and digital engagement: a practitioners' perspectiveDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
2015市場營銷及公關中文寫作唐淑莊博士 Book
2018數碼公關意見調查結果唐淑莊博士 ; 陳芳怡 ; 彭芷晴 Research Report
Showing results 8 to 16 of 16 < previous