Media genre dissonance and ambivalent sexism: How American and Korean television consumption shapes Chinese audiences’ gender-role values

Dr. ZHANG Xiao, GraceGraceDr. ZHANG XiaoSu, Chris ChaoChris ChaoSu2023-11-022023-11-022021Zhang, Xiao & Su, Chris Chao (2021 Aug 5). Media genre dissonance and ambivalent sexism: How American and Korean television consumption shapes Chinese audiences’ gender-role values. 104th Annual Conference of Association for Education in Journalism and Mass Communication.http://hdl.handle.net/20.500.11861/8488enMedia genre dissonance and ambivalent sexism: How American and Korean television consumption shapes Chinese audiences’ gender-role valuesConference Paper