Rewarding and punitive switching barriers in a continuous purchasing setting: The impact of relationship age

Dr. WONG Chi Bo, BrianBrianDr. WONG Chi BoWong, Ka Li KellyKa Li KellyWongNg, Hing CheongHing CheongNgChou, Chiu PingChiu PingChou2018-06-072018-06-072018Journal of Electronic Banking Systems, vol. 2018, Article ID 812508.2165-9982http://ibimapublishing.com/articles/JEBS/2018/812508/812508.pdfhttp://hdl.handle.net/20.500.11861/5228Open AccessenRewarding Switching BarriersPunitive Switching BarriersOnline Retail BankingRelationship AgeRewarding and punitive switching barriers in a continuous purchasing setting: The impact of relationship agePeer Reviewed Journal Article10.5171/2018.812508